NEWSERA #CITSCICOMM LAB

Industry and SMEs

Lab description

In these years, many industries are adopting bottom-up approaches, for example incorporating the requests of clients in their products. Some are also starting to adopt more responsible policies, for example on environmental issues, to align with the interests of society. In this Lab, participants will analyze how new science communication practices could benefit businesses, for example to boost innovation, to increase transparency and to improve their relation with the public.